Marketing for small business owners with not-so-small goals
Book a 20-minute consultation to understand what’s working for you and what needs work
Marketing has become wildly complex
“Set-it-and-forget-it” marketing is no longer enough for any business to stay in business
50%
50% of consumers now use AI-powered tools (like ChatGPT) to discover, compare, and choose products, disrupting traditional SEO and search strategies.
70%
Over 70% of marketers report that social media algorithm changes have affected their strategies, forcing constant optimization rather than fixed long-term plans.
22%
22% of small businesses fail due to ineffective marketing — not from a lack of effort, but a lack of focus.
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Do you have a roadmap laddering up to your goals?
Strategy ensures marketing decisions are intentional, aligned to business priorities, and focused on what will drive the most impact.Deliverables include, but are not limited to:
Marketing Roadmaps
30/60/90-Day Execution Plans
Decision Frameworks
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How do you differentiate yourself from competitors?
Positioning clarifies what sets your business apart so the right customers quickly understand your value and why they should choose you.Deliverables include, but are not limited to:
Competitive Landscape Analyses
Positioning Statements
Core Messaging Frameworks
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Are your visuals and “voice” easily recognizable?
Brand creates consistency and recognition across every touchpoint, building trust and credibility over time.Deliverables include, but are not limited to:
Visual Identity Systems
Brand Voice Guidelines
Brand Consistency Audits
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How are you attracting and acquiring new customers?
Growth focuses on creating a steady, intentional flow of new customers rather than relying on chance or a single channel.Deliverables include, but are not limited to:
Channel Strategies
Campaign Blueprints
Conversion Path Design
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How are you building loyalty with existing customers?
Retention strengthens long-term growth by deepening relationships, increasing lifetime value, and encouraging repeat business.Deliverables include, but are not limited to:
Post-Purchase Experience Mapping
Customer Communication Plans
Referral or Loyalty Program Design
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What could be automated to give you time back?
Operations improves efficiency by reducing manual work and creating systems that support consistent execution.Deliverables include, but are not limited to:
Process Inventories,
Automation Recommendations
Standard Operating Procedures
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How are you measuring the success of your efforts?
Metrics provide clarity on what’s working, what’s not, and where to focus next so decisions are driven by insight rather than guesswork.Deliverables include, but are not limited to:
KPI Definition
Performance Dashboards
Insight and Recommendation Summaries
Marketing support where you need it
Get help in one or more of Pomp’s 7 service areas through project-based work or ongoing support
You’re a perfect fit for Pomp if…
You own the business and make the calls
You don’t have an in-house marketing team
You can’t afford wasted marketing spend
You need a clear, practical marketing plan
You want honest, straightforward advice
You’re getting started or ready to level up
Origin Story
The name Pomp is an ode to the Mom-and-Pop businesses I grew up surrounded by in Queens. Though small in size, they were a big part of what made living in New York City special.
After more than a decade in enterprise marketing, I chose to step away and bring my know-how to small businesses of all shapes and sizes.
Why? Because helping big companies get bigger stopped feeling meaningful — regardless of what my bank account looked like.
Marketing is changing faster than ever and small businesses do not have the time, budget, or expertise to keep up. Pomp was created to bring enterprise-level thinking to small businesses in a way that works for their goals, wallets, and day-to-day realities.
I’m here to help your small business grow without losing what makes it special.
